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Google PLA Shopping Transition White Paper From Kenshoo

  • Kenshoo, Thursday, July 17, 2014 12:26 PM
Kenshoo has released a white paper detailing the changes in Google's product listing ads through Google Shopping campaigns. The white paper steps through the features in Google Shopping campaigns and advises advertisers on things they should consider when planning campaigns. It runs through product inventory visible in AdWords, custom labels, product groups, inventory filters, priority settings and more. The white paper also provides a transition checklist.

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