Stateside, there are clear rules concerning endorsements on YouTube. Yet, as Eurogamer’s Simon Parkin reports, the global gaming industry is witnessing a spike in advertorials on Google’s
video hub. On YouTube, “The distinction between advertisement and content is made clear to the viewer … but during the past few years, the lines have blurred,” Parkin writes.
“Some of the world's largest video game publishers offer [ethically questionable] sponsored deals to prominent YouTubers.”
Read the whole story at Eurogamer »
