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Birthday Card From Oprah Perk Of 'O' Mag's Tiered Subscription Plan

  • Adweek, Thursday, July 17, 2014 6:15 PM
O, the Oprah Magazine is attempting to boost its sagging circulation with a new tiered subscription plan, O's Circle of Friends. Benefits range from a behind-the-scenes newsletter and product discounts for $39 (Prime), through luxury beauty items for $99 (Plus), to tickets to Winfrey's latest personal appearance tour,  a chance to test products for the magazine, and a birthday card from the great lady herself, all for $199 (Premier).

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