Deutsch LA Wins $250 million Pizza Hut Account

Yum! Brands’ Pizza Hut has selected Deutsch LA as its lead creative agency, the shop confirmed Thursday.

Spending on the account is estimated at $250 million.

The incumbent was mcgarrybowen and the switch comes less than a year after the Dentsu-owned agency won the assignment last September.

For Deutsch LA its second major piece of business it has won from Yum in the last two years. Earlier it snagged the Taco Bell account.

Media, which was not part of the review, is handled by Publicis Groupe’s Optimedia which was awarded the business in 2011. 



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