Around the Net
Brand Awareness Campaigns Boost 2014 UK Budgets
- Marketing Week, Friday, July 18, 2014 8:03 AM
Many of the UK’s largest advertisers are set to increase their budgets for the seventh consecutive quarter, spurred by the importance of brand awareness initiatives in an economic environment on the upturn.IPA Bellwether surveyed of 300 senior marketers from the UK’s top companies. It found 15.2% increased their budgets in the second quarter.
