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Facebook To Launch 'Buy Now' Button

  • The Drum, Friday, July 18, 2014 8:26 AM
Facebook is planning to add a 'buy now' button to better help advertisers monetise their presence on the social media channel. While the site was initially consider a place where brands could build relationships, the new departure would appear to signal it is becoming a sales platform. Figures from eMarketer estimates Facebook now accounts for just under 8 per cent of all global ad spend, up from just under 6 per cent a year ago.

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