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EBay To Redouble Marketing Effort To Rebuild Trust

EBay is vowing to redouble its marketing effort to regain consumer confidence which it admits has been an issue since the hacker attack that compromised the data of 145m customers. The company said May's scandal had an 'immediate and dramatic' impact on sales with gross revenues falling 7 per cent in June. The company revealed this could be due to only four in five people resetting their passwords and, of those that did, spend levels were not as high as previously.

Read the whole story at Marketing Week »

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