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We Buy Any Car Reviews GBP10m Ad Account

  • Campaign, Friday, July 18, 2014 8:25 AM
We Buy Any Car is putting its GBP10m advertising account up for review. The incumbent, Manchester-based Driven, beat Ruby and WDMP to win the brief in 2010. Before then, the brand handled all its communications in-house. Driven introduced tv spots including one featuring comedian James Corden. We Buy Any Car is coming under increasing competition from brands such as We Want Your Car and We Will Buy Your Car.

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