Yum! Brands CEO David Novak said when Taco Bell launched into breakfast this year, that it would beat McDonald's at the breakfast table. Who won? The company had predicted 7% of same
store sales at breakfast. Writes Burger Business, "With victory defined so modestly (breakfast’s share is at least double that at every burger chain that sells breakfast), Taco Bell
couldn’t help but “win.” But it sure wasn’t going to spell doom for the Arches."
Read the whole story at Burger Business »