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The Pyrrhic Victory Of Successful Brands

A really successful brand risks becoming generic, a la Kleenex. It’s probably both flattering and infuriating for those companies. At the jump is a list of "genericides" that should be surprising, since most people think of them as a thing not a brand.  Among them: escalator, and linoleum. Also cellophane, dry ice and aspirin. And who could forget heroin? If you indulged, this would be your brain on a Bayer brand from the early 1900s, derived from the German word Heroisch, meaning heroic, and strong. Talk about deceptive marketing.

Read the whole story at Consumerist »

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