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Google Advertising Growth Spurred By Video

Google is attributing a 22 per cent rise in advertising revenue to brands taking up new formats. particularly video. In the three months to the end of June, revenue rose to $16bn and profits were up 6 per cent at $3.4bn. The company singled out the success of its preferred video service which opens up top YouTube content to advertisers. It has been supported by Coca-Cola, GM, Universal Pictures and Adidas. It reported video is the 'linchpin' of its strategy for growth.

Read the whole story at Marketing Week »

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