- The Drum, Tuesday, July 22, 2014 8:38 AM
Yahoo has bought mobile app analytics business Flurry for an estimated GBP117m to GBP175m. The company works with app developers to analyse data about users so they can be offered more personalised
adverts. It is Yahoo's biggest purchase since buying Tumblr in 2012. Mobile search and display has been just about the only positive for Yahoo -- recently doubling year-on-year compared to overall
profits falling 18 percent in the last quarter.
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