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Adidas First World Cup Content Campaign Demonstrates Key Lessons

The Adidas "all in or nothing" content-driven campaign was a landmark in advertising, Marketing suggests, and will form the future basis of how the sportswear brand communicates with the public. The magazine claims it demonstrated key lessons, such as having content in reserve to "anticipate" events. Also, creating stories that people can emotionally connect with and that you are not afraid to put ahead of your brand message are key takeaways.

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