CMOs and CIOs are working closer together than ever before but still not at a close enough level to transform their companies in the digital age, according to a new report from Accenture. Its Cutting
Across the CMO-CIO Divide shows that while nearly half believe their relationship is better, the same proportion of CMOs believe It does not understand the urgency of integrating new data sources and
that tech development is too slow to support digital marketing.
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