Around the Net
Email Open Rates Rise, as Click Rates Hold Steady in Q1: Epsilon
- Direct Marketing News, Wednesday, July 23, 2014 3:13 PM
Email open rates averaged 32.9 percent in Q1 2014, up 5.7 percent, according to a new report from Epsilon. The study, which analyzed the performance of 6.2 billion emails across 13 industries, also revealed that click through rates averaged 4.3 percent, which remained consistent throughout the past year.
