A new study released in partnership between cloud-based commerce solutions provider NetSuite and industry advocacy group the Australian Retailers Association (ARA) demonstrates both how few retailers
are taking mobile consumers seriously, and also the glut of opportunities that remain for those willing to take the plunge. Conducted by industry research group Frost & Sullivan, the study
compares 120 ARA member businesses, specifically focusing on smaller retailers with less than 50 outlets. While this certainly skews the results somewhat, it also serves as a decent barometer for the
speed and agility of small to mid-tier retail operations. The survey was carried out in June this year and aimed to discover how these businesses were adapting to the growing use of mobile devices as
a regular part of the shopping process.
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