Senior citizens in the UK are starting to get more comfortable with the digital world and are going online for at least some of their shopping. On top of that, attitudes among the silver set toward
shopping online indicate that this kind of behavior is destined to become even more common.
According to eMarketer
, more UK seniors are saying they’re using digital more in
their shopping endeavors. For instance, 14.8% of over-54s said they researched online and then bought in-store, vs. 19.5% of 18- to 24-year-olds.
Read the whole story at Mobile Marketing Watch »