More than two in three (68 per cent) of 18-24 year olds are unconcerned about how much data they share with brands, according to a new study by Webtrends. Less than a quarter (23 per cent) believe
data sharing will be viewed negatively in the future. There is slightly more caution around data sharing for consumers aged 55 and over, with half objecting to sharing data with brands completely and
49 per cent believing it will still be an issue in the future.
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