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Unilever Stages Hackathon For Innovative Consumer-Influencing Ideas

Unilever is running its first “consumer-facing” hackathon as it looks for new ways to work with the start-up community and be at the forefront of digital innovation. It will happen on 6 and 7 August and ask invited participants to come up with original ideas on how Unilever can influence decisions before shoppers reach a retailer’s website. It is being run in conjunction with its start-up platform The Unilever Foundry which is currently looking for ideas around the internet of things.

Read the whole story at Marketing Week »

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