• , Monday, July 28, 2014 10:54 AM

Apple has bought BookLamp to boost its e-books effort and “beat Amazon at its own game,” reports TechCrunch. The Idaho start-up has developed big data-style book analytics services.A second source says Apple bought BookLamp’s employees and technology for a price that was “higher than $10 million, and lower than $15 million.” BookLamp’s most well-known product was the Book Genome Project, a platform that let users find suggestions for books to read based on natural language analysis of other titles.

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