Brian Haven was named chief strategy officer of iCrossing, tapped to lead the agency’s corporate strategy as well as its strategy practice, which includes planning, research, social media and
community management offerings. Haven replaces Adam Lavelle, who left the agency this summer after eight years. Based in San Francisco, he will report to Brian Powley, global president of iCrossing.
Along with iCrossing's executive team, Haven will consult CMOs on business and marketing solutions to drive their brands forward. Throughout his career, which includes a previous stint at iCrossing as
vice president of strategy (2009 - 2012), Haven has consulted clients across the automotive, financial services, high-tech and retail categories, including Adobe, Best Buy, Fidelity, Honda and Hilton.
Haven rejoins the agency after two years working at tech startups in Silicon Valley, where he co-founded Zetitit, a social media and content analysis tool, and Spendship, a mobile affiliate and
advocacy service platform. Most recently, Haven served as the chief marketing officer at Spendship, which was recently acquired by Moontoast.