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Horizon Media Rolls Out Programmatic Divison 'HX'

AdExchanger has reported that Horizon Media, an independent U.S. media agency, is rolling out a programmatic division. The new division, dubbed HX, will “handle [Horizon's] machine-driven ad buys for clients.”

According to AdExchanger, HX has partnerships in place with Turn, The Trade Desk, (video) and Adelphic (mobile/cross-device).

AdExchanger also interviewed Adam Heimlich, SVP of programmatic at HX, and Donnie Williams, chief digital officer at Horizon, about programatic and the new HX division.

Read the whole story at AdExchanger »

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