The New Yorker
hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed web site last week and made all of its content,
from 2007 until now, free online in a limited open-access period. This fall, The New Yorker
will establish a metered paywall for its web and magazine content. There was no incumbent agency for
work was previously handled in-house. "There are few brands that we'd be more excited to work with than The New Yorker,"
said Rob Shepardson, co-founder of SS+K." For decades, it has occupied a
unique spot in American culture as the gold standard for writing, whether reporting, commentary, or criticism." The New Yorker
spent $22.7 million on measured media in 2012 and $19.5 million
in 2013, according to Kantar Media. The magazine spent $2.7 million on measured media in the first quarter of 2014.