• Chain Store Age, Tuesday, July 29, 2014 11:48 AM

Sears’ new 'Back to School, Back to You' campaign offers members of its Shop Your Way loyalty program the ability to communicate one-on-one with a store associate through the program’s mobile app or website. Associates respond directly to individual inquiries. Shop Your Way members can also digitally browse products, create catalogs, poll friends and have kids create wish lists. In addition, the personal shopper feature from Shop Your Way allows members to get free personal shopping advice from shopping experts across a broad range of product categories.

Read the whole story at Chain Store Age »