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Garden Centre Group Rebrands With Now

  • Campaign, Tuesday, July 29, 2014 8:32 AM
The country's largest garden centre chain, The Garden Centre Group, has appointed Now to handle its national rebrand. The group will change the name of all its 140 centres to Wyevale Garden Centres to offer a stronger national identity. The brief includes strategic positioning, brand identity creation and retail communications. The company was previously known as Wyevale Garden Centres until 2009, when it was rebranded as Garden Centre Group.

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