Zappos has reportedly been testing a new mobile personal shopping assistant called “AskZappos” since June 2014. According to CNet, AskZappos lets mobile shoppers send images and then locates the desired products as well as other recommended items on the Zappos site. Customers can send requests for information through channels including Instagram, text and email. AskZappos was developed by Zappos’ San Francisco-based Zappos Labs team and currently a team of stylists at Zappos Labs headquarters is personally responding to customer requests. However, AskZappos will eventually provide automated service based on image recognition technology. Zappos is owned by Amazon.com.