• The Times, Friday, August 1, 2014 8:29 AM

BT’s gamble on launching sport channels appears to be paying off after the company said that it won more broadband customers than arch-rival Sky for the fourth straight quarter. BT added 104,000 new customers in the first quarter compared with 50,000 for Sky and 10,000 for TalkTalk. It said its customer growth has now outstripped that of Sky in the four quarters since it launched BT Sport. That has reversed a trend that had seen Sky outstrip its rival’s growth rate for seven straight quarters prior to the launch.

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