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Facebook (Not Twitter) Driving Traffic Spike For 'Telegraph'

  • Guardian, Friday, August 1, 2014 12:14 PM
The Telegraph is crediting its decision to push content through Facebook -- rather than Twitter -- with a steep rise in Web traffic. In June, the British paper saw a 20% spike in traffic, which it attributed to a greater focus Facebook, and the publication of few news stories. “An emphasis on carefully promoting stories with Facebook’s more youth-oriented audience in mind has started to pay off, with the social network easily outstripping Twitter as a traffic driver,” The Guardian reports.

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