• by Amy Corr  @MediaPostOTL, August 4, 2014

This campaign is for the adventurous souls who actually engage in fun, outdoorsy activities as opposed to the social media-obsessed who pretend to, in an effort to post an epic selfie online. Subaru Canada pokes fun at individuals dependent on social media in a TV spot promoting its 2015 Outback vehicle. The ad begins with a group of hipsters heading off to a camping trip. Supplies in-hand, the group pitches a tent, throws down a few chairs and sleeping bags and lights a grill, only so they can take a group selfie and post online that they were roughing it in the wilderness. Once the ideal picture is snapped, the group high-tails it back to civilization. Unlike this group, a couple in their Outback drive further into the woods to go kayaking on a secret lake. "Equipped For Life's Authentic Adventures," closes the ad, seen here, and created by DDB Canada Toronto.