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Ocean Outdoor Buys Signature Outdoor

  • The Drum, Tuesday, August 5, 2014 9:06 AM
Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large format outdoor media in Birmingham and the West Midlands, in deal comprising cash and shares. As a result of the deal, Ocean's national network and The Grid will be boosted by Signature’s digital inventory and banners. Signature will however continue to operate and manage its backlight portfolio independently and develop its digital formats. 

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