Around the Net
Email Is More Effective at Driving Conversions Than Social Media
- WindowsITPro.com, Tuesday, August 5, 2014 5:19 PM
Email is much more effective for driving sales than social media marketing. According to a recent study by McKinsey and Company email outperforms social media's conversion rates by 40x. In addition, marketing generates 43 cents for every dollar ever spent, according to The Direct Marketing Association.
