- Campaign, Wednesday, August 6, 2014 8:47 AM
Virgin Atlantic has ended a twenty year relationship with Rainey Kelly Campbell Roalfe/Y&R to appoint Adam & Eve/DDB, following a five month review handled by Creativebrief. The review
coincided with the arrival of a new marketing team at the airline, led by Reuben Arnold, its director of brand and customer experience. He said, "Adam & Eve/DDB managed to win through with the
quality of their creativity, their vision for the brand, as well as the strength of their team."
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