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Rocket Fuel Buys [X+1] For $230m

  • MediaPost, Wednesday, August 6, 2014 8:09 AM

Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 million. Rocket
Fuel will acquire [x+1] in a cash and stock transaction, per a release. Rocket Fuel will pay $100 million in cash and roughly 5.4 million shares of Rocket Fuel. (The company is scheduled to appear at the OMMA RTB London show on October 14th, 2014.)

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