Domino’s is running a series of ecommerce and real-time promotions to mark its return as the sponsor of ITV’s X Factor app. Domino’s will run
several interactive campaigns throughout the upcoming X Factor series using the media owner’s second-screen ad format Ad Sync. Users will be able to play the games during ad syncs timed for when
the commercial break begins. Players are rewarded with prizes including money-off vouchers stored in a new wallet feature built into the app.
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