• by Amy Corr  @MediaPostOTL, August 6, 2014

In this modern age of technology, the typical home-buying manta of "location, location, location," has morphed into "accuracy, accuracy, accuracy," when it comes to looking at real estate listings online. Realtor.com launched a pair of TV ads highlighting the importance of such accuracy. In "Mom," a woman and her synchronized family search for a new house. The kids make their sandwiches in the same order and dad pushes them on the swings with precision accuracy -- until he falls out of rhythm and falls on his rear. Given outdated listings, the family show up at an open house only to find a man in his bathrobe, eating baked beans from the can. They switch real estate apps going forward. See it here. A pair of "Doghouse Architects" are looking for a home for themselves and Mr. Sausage. With listing updates every 15 minutes, realtor.com found everyone a home, even Mr. Sausage. Watch it here. Pereira & O'Dell New York created the campaign, directed by Daniel Strange of Uber Content.