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How Google Ventures Rethinks Brainstorming

Google Ventures calls the process a "design sprint." Jake Knapp takes us through the process of how the venture capitalist helps startups solve product design problems in an effort to help others define products offered to customers -- and in turn, improve conversion rates. Knapp gives us an example from the "product design sprint" done with Custom Made, which connects people who want custom-made products with those who want the custom-made product.

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