Around the Net

RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'

Facebook and health and hygiene brand RB are entering into a multiyear, nine-figure global partnership that will integrate members of their global sales, marketing and creative teams and co-create new brand engagement opportunities. The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook will help with the development of RB’s media plans and creative campaigns.

Read the whole story at MediaPost »

Next story loading loading..