Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but the company’s ad technology business continued to shine -- contributing to a 20% increase in global ad revenue. During
the period, third-party platform revenue soared by 60%, which AOL attributed to growth in the sale of premium formats across its programmatic platform and the inclusion of revenue from Adap.tv.
(Excluding Adap.tv, Third Party Platform Revenue grew approximately 20%.)
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