On completion, the study will cover advertising impact and effectiveness across mobile and tablet internet. Apps (excluding digital editions) as well as PC browsing will also be evaluated. Publishers taking part include The Telegraph and Guardian Media Groups, Dennis Publishing, IPC Media, Haymarket and Incisive Media. Renowned brands from Omnicom Media Group will be taking part in the study through advertising campaigns. Celtra will act as the project’s rich media partner and Mobile 5 will produce all creative content.