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Twitter Offers Objective-Based Campaigns Geared To Specific Goals

Advertisers on Twitter can now create campaigns focused on specific marketing goals, and pay only when people take desired actions as a result. With the rollout of objective-based campaigns, announced Thursday, marketers can choose from a range of key goals including driving Tweet engagements, Web site clicks or conversions, app installs or engagements, followers, or leads. For each objective, Twitter’s self-serve ads tool will suggest the appropriate ad format.

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