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Anchor Ends Eleven-Year Relationship With CHI & Partners

  • Campaign, Friday, August 8, 2014 8:10 AM
Anchor is ending an eleven year relationship with CHI & Partners. It is not thought the dairy foods brand has contacted other agencies but the GBP4m account has been placed under review and the incumbent has said that it will not repitch. Stuart Ibberson, the senior marketing director at Arla, which owns Anchor, said: "CHI have delivered some great work for us over the last 11 years, but we feel the time is right to refresh our communications on the Anchor brand."

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