• by Amy Corr  @MediaPostOTL, August 11, 2014

Deutsch LA hired Tom Pettus as executive vice president, group creative director. Pettus will serve as creative lead in charge of social platforms across all accounts, while also leading the HTC business. He joins the agency from INNOCEAN, where he worked as vice president, creative director. While there, Pettus provided creative direction and leadership for brand work for the agency's clients, with an emphasis on digital platforms. Prior to INNOCEAN, Pettus worked for R/GA, Crispin Porter + Bogusky and Media Arts Lab on clients like Nike, Apple, Best Buy and Domino's. "Our mission continues to bring on the best, most proven talent there is -- we see that as talented creative people who can execute on our 'make it original, make it shareable' filter," said Pete Favat, chief creative officer of Deutsch LA.