• by Amy Corr  @MediaPostOTL, August 11, 2014

The latest spot for Southern Comfort's "Whatever's Comfortable" campaign coincides perfectly with Shark Week. In "Shark," a lounge singer croons "Little Red Riding Hood" as a woman with pointy fingernails, painted as great white sharks, searches for her prey: the maraschino cherry at the bottom of her drink. She finally strikes paydirt and pierces the cherry with her shark nail. The guy at the next table is way more interested in watching this woman than the live musical entertainment. See it here. Southern Comfort also created a deep sea bartending experience on southerncomfort.com, complete with a shark bartender... or Sharktender. Starting Wednesday, users can track the Sharktender's location and receive drink recommendations based on the visitor's location. Use the hashtag #sharktender to join the sharkversation. Wieden+Kennedy New York created the campaign.