Subway, Carlsberg and Puma are looking to real-time to get the most out of their associations with football this season. Subway is working with Liverpool on a road map of reactive posts.
Carlsberg will be look for viral content to share via a new football fan hub. Puma is looking to revive its brand in football through a season-long social media campaign. Peparami is planning to share
its madcap take on football through regular Twitter posts and videos related to events on the pitch.
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