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Nestle Reviews UK Account For First Time In Ten Years

  • Campaign, Tuesday, August 12, 2014 8:29 AM
Nestle is calling a review of its GBP60m media planning and buying account, putting incumbent Mindshare on alert. It is the first review of the account since 2004. The brand, which owns Nescafe and Shredded Wheat, has recently reviewed its US account, which went to Group M, and is currently reviewing its Australian account. 

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