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Google Launches Music Preview And Buy Ad Unit

Google has begun testing "Listen Now" ad units, along with Spotify, Rhapsody and Apple's Beats Music, to simplify purchases. In the Listen Now ad unit, consumers can preview a song by clicking on the button that appears in search results, which takes the listener to one of several music services. A Google spokesperson confirmed, "As always, the ads are ranked according to a variety of factors, including bid, relevance, and click-through rate."

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