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Underage Drinkers Pick Brands They See On TV
- Futurity, Tuesday, August 12, 2014 10:13 AM
In a new study, "Alcoholism: Clinical and Experimental Research," scientists investigated whether exposure to brand-specific alcohol advertising on 20 television shows popular among young people was associated with brand-specific consumption among underage drinkers. It seems it is: underage drinkers are three times more likely to drink alcohol brands that advertise on TV shows they watch, compared to other alcohol brands.
