• by Steve McClellan  @mp_mcclellan, August 12, 2014

In a bid to bulk up its health and wellness practice Arnold has appointed two agency veterans with extensive credentials in the field to lead it -- Christine Beeby and Gary Scheiner.  The roles are new and considered part of new strategic initiative to drive growth within its health and wellness category.

Beeby has joined Arnold, part of Havas, after eleven years at WPP’s Ogilvy in Executive Vice President and Senior Partner roles, working for three divisions of the agency including Ogilvy & Mather, OgilvyOne and Ogilvy Healthworld. She was also a board member of the Ogilvy Healthworld management team and Ogilvy & Mather’s Women’s Leadership Professional Network. In addition to healthcare, she has experience in categories including consumer packaged goods (food, beauty and OTCs), corporate image/branding, insurance and retail.

Scheiner has been with Arnold Worldwide in New York since August of 2013.  He is currently EVP/Executive Creative Director and leads Arnold’s work for the Sanofi’s diabetes and cholesterol franchises as well non-healthcare brands like Volvo Trucks.  He was previously Managing Partner and Chief Creative Officer of Publicis Groupe’s Rosetta from 2009-2013 and prior to that he was Executive Creative Director at Omnicom’s TBWA/Chiat Day. During his career, he has worked on brands in categories such as CPG, automotive, pharmaceuticals, financial services, travel and leisure, and technology/communications.

Arnold’s experience in the health/wellness category includes work for clients such as Centers for Disease Control, pharmaceutical firm Sanofi, and healthcare provider Emblem. 

“Our new leadership team of Chris and Gary now expands our credentials in a category that is growing rapidly as new technologies and cultural changes have led marketers to address healthcare and wellness in completely new ways,” said Arnold Global President Pam Hamlin.

The health and wellness practice is led out of the agency’s New York office under the direction of Arnold New York President Peter Grossman, who joined the agency in July. He replaced Corey Mitchell, who left in May.