Benjamin Moore is the official paint of the infamous Green Monster at Fenway Park. Now, Boston Red Sox fans can give their own homes a Green Monster flair with the Fenway Collection, made
and sold locally in Milford, Mass. Fans can purchase colors in Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. Supporting the paint line is a TV spot, online video and
microsite, MonsterEverywhere.com. The TV spot illustrates the numerous creative ways homes, play houses, offices, outdoor satellites and fire hydrants can be transformed into a branded love fest for
the Boston Red Sox. "We paint the Monster green. Now you can, too," closes the ad,
seen here. For every
gallon sold of the Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area, as seen in
this online
video. Benjamin Moore surprised a group of kids from West Roxbury, Mass. by painting their baseball field and adding a Green Monster of their own.
The Martin Agency created the
campaign.
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