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Twitter Tests Promoted Video Program To Aid Ad Buying

  • MediaPost, Wednesday, August 13, 2014 8:10 AM
Twitter is now testing a performance-based Promoted Video programme to woo brands with the promise of better engagement with greater accountability. Part of Twitter’s Amplify program, Promoted Video equals easier uploading, distribution and measurement of video on Twitter, the service claims. Brands using Promoted Video have access to various video analytics, including completion percentage, and a breakout of organic video views compared to paid views.

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